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Friday, November 06, 2009

Target Fights Wal-Mart With $10 DVDs

Reuters

NEW YORK--Target Corp (TGT) is offering its top 10 pre-order DVD movie titles at $10 and free home delivery on the discounted DVDs in a bid to match Wal-Mart Stores Inc's (WMT) price cuts ahead of the all-important holiday season.

The latest move from Target comes Friday, a day after larger rival Wal-Mart announced plans to offer the same 10 movie titles at just $10 and free home delivery on its entire assortment of DVD and Blu-ray titles.

Target.com said on Friday its offer includes popular movie titles such as "Star Trek XI" and "Harry Potter and the Half-Blood Prince."

Target has already expanded the number of items that qualify for free shipping on its Web site and rolled out the shipping promotion two weeks earlier than last year.

Last month, Walmart.com slashed the price of highly anticipated hardcover books, igniting a pricing war with Amazon.com Inc .

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